Lumè vs. the alternatives

How Lumè compares to every major option.

Mindbody was built for yoga studios. Boulevard for luxury salons. Zenoti for enterprise chains. Vagaro for marketplace discovery. Aesthetic Record for EMR depth. Lumè was built for the complete medical spa workflow — clinical, operational, and marketing — from the start.

LegendIncludedPartial / add-on requiredNot available
LumèMindbodyBoulevardZenotiAesthetic Record
Built specifically for medspas
BAA included at every tier
HIPAA compliance — base plan
Clinical chart notes included
Per-treatment consent forms
AI SMS booking agent
Email marketing campaigns
SMS marketing campaigns
Online booking — public page
Packages, memberships, gift cards
Integrated card processing
Bring your own merchant (Pro)
Multi-location management
Flat per-workspace pricing
No setup fee
Migration included
Audit log on every PHI read
Free data export (CSV)
Starting price (monthly)$99/moCustom$140/moCustom$15/user

Data based on publicly available pricing pages and feature documentation as of June 2026. Partial (—) indicates the feature is available as a paid add-on, limited in scope, or gated to a higher tier. Contact each vendor to verify current pricing.

Lumè vs. Mindbody

Built for gyms and yoga studios. Used by medspas that haven't found a better option yet.

Mindbody is one of the largest scheduling platforms in the wellness space, with a significant install base in yoga studios, fitness centers, and spas. For medical spas, the platform presents recurring friction: HIPAA compliance is gated behind a premium tier, clinical chart notes are not a standard feature, and per-treatment consent versioning — a legal requirement in most states for aesthetic procedures — is absent or handled through workarounds.

The per-location pricing model works for small boutique studios but becomes expensive quickly as staff counts grow. Data export is a known pain point: operators report that leaving Mindbody with a clean patient record requires either paying a data-retrieval fee or engaging a third-party migration service.

Lumè includes HIPAA compliance, clinical chart notes, per-treatment consent forms, and an AI SMS booking agent in its base plan. Migration from Mindbody is included in the Pro annual tier.

Where Lumè differs from Mindbody

  • BAA at every tier — not a paid upgrade
  • Clinical chart notes included at $99/month
  • Per-treatment consent with audit-grade e-signature
  • AI SMS agent books appointments automatically
  • Free data export — no fee to leave

Lumè vs. Boulevard

A polished platform for high-end salons. Better for medspas than Mindbody, but still built for beauty.

Boulevard is a well-designed platform that has made genuine inroads in the medspa market. The booking calendar is clean, the client experience is strong, and the pricing is transparent. For practices that operate closer to the luxury-salon end of the spectrum, Boulevard is a reasonable choice.

For practices with a significant clinical workload — multiple providers doing injectables, laser, and body-contouring — the platform shows its salon origins. Clinical charting requires an add-on. The forms module is capable but costs extra per location. There is no built-in AI SMS agent.

The core distinction is architecture: Boulevard extended a salon platform toward the medical market; Lumè was designed for the medical market from the start. If consent versioning, provider-level audit trails, and an AI front-desk are priorities, that distinction matters operationally.

Where Lumè differs from Boulevard

  • Clinical chart notes — no add-on required
  • Forms included, not charged per location
  • AI SMS agent: books, upsells, escalates to staff
  • Email + SMS marketing campaigns built in
  • AI inbox notification system for staff escalations

Lumè vs. Zenoti

Enterprise-grade for large chains. More platform than most independent medspas need or can afford.

Zenoti is a powerful platform with a genuine enterprise feature set — AI-driven analytics, franchise management, complex loyalty programs, and integrations at scale. It is the right platform for a chain with 20+ locations that needs regional roll-ups and a dedicated implementation team.

For an independent medspa or a group of two to five locations, Zenoti presents a different challenge: custom pricing with no public transparency, a long implementation timeline, and a feature surface that is substantially larger than most practices need. Implementation typically requires a formal project with Zenoti's team.

Lumè is designed for practices that want a purpose-built medspa platform without an enterprise contract. Transparent pricing. Self-serve add-ons. Implementation in two to four weeks.

Where Lumè differs from Zenoti

  • Transparent pricing — no custom quote required
  • Implementation in 2–4 weeks, not months
  • AI SMS agent without a Zenoti-scale contract
  • No per-seat charges as headcount grows
  • Cancel anytime — no annual lock-in

Lumè vs. Vagaro

A marketplace platform for salons and spas. Useful for consumer discovery; not built for medical compliance.

Vagaro occupies a different category than the other platforms on this page. Its primary value is the consumer-facing marketplace — the app where clients discover new salons, book walk-in appointments, and read reviews. For practices that rely on walk-in and discovery traffic, that marketplace exposure can be genuinely useful.

For a medical spa managing a returning client base, treatment records, and HIPAA obligations, Vagaro's limitations are significant. Medical-grade clinical charting is not a feature. Per-treatment consent versioning is handled through third-party add-ons. HIPAA compliance documentation is limited. Pricing is per-staff, which becomes expensive with a full clinical team.

If your referral pipeline is primarily word-of-mouth, existing client retention, and active marketing — rather than marketplace discovery — the tradeoffs of Vagaro's model don't pay off for a medspa.

Where Lumè differs from Vagaro

  • Medical-grade clinical chart notes built in
  • HIPAA-compliant at every tier, BAA in every contract
  • Per-workspace pricing — no per-seat surprises
  • AI SMS agent that books and markets automatically
  • Full patient record control and free data export

Lumè vs. Aesthetic Record

A genuine medspa-first EMR. The closest competitor in the clinical feature set.

Aesthetic Record is the most direct competitor to Lumè on the clinical side. It was built for aesthetic practices, takes HIPAA seriously, and has a rich charting module. Many medspas choose it specifically for the clinical depth. That's a legitimate reason.

The tradeoffs are on the operational and marketing side. Aesthetic Record charges per user, which creates a re-negotiation every time you hire. Setup costs $399 plus a 90-day onboarding fee. Email and SMS marketing are limited compared to a platform with a full campaign builder. There is no AI SMS booking agent. The booking experience for clients is functional but not the polished public-page experience that high-end medspas prefer.

If your primary need is an EMR with aesthetic-workflow depth and the operational tools are secondary, Aesthetic Record is worth evaluating. If you need the complete medspa operating system — clinical records, marketing automation, AI front-desk, multi-location reporting, and integrated payments — Lumè's architecture is more complete.

Where Lumè differs from Aesthetic Record

  • No setup fee — standard onboarding included
  • Flat per-workspace pricing, not per-user
  • AI SMS booking agent — Aesthetic Record has none
  • Full email + SMS marketing campaign builder
  • Public booking page with brand-matched design

Frequently asked questions

What is the best CRM software for medical spas?

The best CRM for medical spas depends on your size and compliance requirements. Lumè CRM is built specifically for medspas with HIPAA compliance as a foundation, not an upgrade. It includes clinical chart notes, per-treatment consent forms, an AI SMS booking agent, email and SMS marketing campaigns, and a full reporting suite — all starting at $99/month with a BAA included at every tier. Larger chains may consider Zenoti. Practices already on Mindbody or Vagaro often migrate to Lumè or Aesthetic Record when medical compliance becomes a priority.

Is Mindbody HIPAA compliant for medical spas?

Mindbody offers a HIPAA-compliance add-on, but it is not included at every pricing tier — HIPAA features are gated behind a higher-cost plan. Lumè CRM is HIPAA-compliant by architecture at every tier and includes a Business Associate Agreement (BAA) in every contract at no extra cost.

Does Boulevard have an AI SMS agent?

Boulevard does not currently offer a built-in AI SMS agent for booking and customer service. Lumè CRM includes an AI SMS concierge agent (Pro and Enterprise tiers) that responds to inbound texts, checks availability, books appointments, handles objections, and escalates to staff when needed.

What does Lumè CRM include that Mindbody does not?

Lumè CRM includes: a HIPAA-compliant BAA at every tier (not an upgrade), clinical chart notes included in the base plan (not an add-on), an AI SMS booking agent, per-treatment consent forms with audit-grade e-signature, an AI-structured email and SMS marketing suite, and flat per-workspace pricing (not per-seat). Mindbody charges per-location for forms, gates HIPAA to a premium tier, and lacks a built-in AI SMS agent.

How much does medspa CRM software cost?

Medspa CRM pricing varies widely. Lumè CRM starts at $99/month (Starter) or $79/month billed annually. Boulevard starts at $140/month per location. Aesthetic Record starts at $15/user/month. Mindbody and Zenoti require custom quotes. Lumè includes clinical notes, consent forms, AI SMS agent (Pro), and email/SMS campaigns with no per-seat charges.

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